Our Services
Digital Marketing
To help you develop your business, we offer you a wide range of digital services. You tell us your objectives and we help you choose the appropriate solution.
Want to Drive More Traffic To Your Business?
You can leverage traffic to your business via different channels such as websites, social media platforms, emails, search engines and mobile applications. By those channels you can interact and understand your audience better, also increase the trust from them.
Based on their actions and preferences, you can identify and isolate your persona and display targeted advertising to have more recognition of your expertise.
By clearly defining your marketing goals, you can chose the appropriate services for your business and concentrate your effort on them until you reach your goals.
Let’s have a look on the different types that we propose:
Marketing Can Be Overwhelming. Find Services That Suits Your Business!
Search Engine Optimization
Make your site relevant for the search engine result pages and increase organic traffic
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If you want to be ranked in the first page of the search engines, it is primordial to work on your SEO.
With around 63 000 searches each second, Google has an tremendous database of content pages. Therefore, making your website relevant for the keywords you want to cover is very important.
The two forms of SEO (on-page and off-page) are essential to work on to have the highest rank. For example, optimizing the Title Tag and Meta Description will not be enough for some keyword queries.
For the approche of the SEO, the tools used for it are: Google Keyword Planner, ahrefs, semrush, moz, and many others.
Content Marketing
Stimulate interest in your product or service by creating and sharing online material
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The ultimate goal of a content that you are creation and sharing is for people to have a better understanding of your product or service. It comes in different forms such as blogs, videos, infographics, case studies, ebooks, white papers.
Making audit to see what type of content based on your buyer persona is going to work would also be determining. After determining that, it is just a repetition of what works the best.
Audience Analysis
Measure your marketing campaigns and your website behavior
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Audience analysis is a focal point of your digital marketing. It enables you tracking your marketing goals.
It gives you a real insight about your audience, to know how they are arriving and their behavior on your website, by tracking the engagement metrics.
After collecting the data needed, you can optimize your site and its performance (e.g. understanding and decreasing the bounce rate).
Search Engine Marketing
Drive traffic by paying a fee each time a prospect clicks on your advertisement
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By using multiple ad sets such as text ads, image ads, video ads, etc., you can drive a good traffic to your website. Depending on your target audience, you have at your disposition different tools such as LinkedIn, Twitter, Facebook and many others and the advantage is that you only pay when someone clicks on your advertisement.
First you determine the goal of the campagne you want to display, then you choose the relevant keywords you want to have a high ranking. Once those steps done, you can bid on the chosen keywords to boost your rank.
At Ferny, we going to help you set up those steps. Also monitor how well your campaigns are performing and optimize them to have better results.
Email Marketing
Use personalized emails to convert prospective users into loyal customers
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Traditional form of digital marketing. Kind of the grandmother of digital marketing channels. Been here for a very long time and has proven its profitability for businesses.
Use email marketing tools to personalize your audience by creating segments and tailor your emails to convert prospective users into loyal customers.
Website Development
Build or redesign of your website based on your brand identity
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A good site architecture is a must have to give the search engines an idea of how your website’s build. By having that, your internal links (on-page SEO and user perspective) will equally be spread, what makes your content easier to find but also gain traffic hence the good indexation of your pages by the bots.
Making it responsive will also help you increase the amount of time a user spends on your website.